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How to Use Data to Break into the $114 Billion Mobile Market
Americans now spend more time interacting with their smartphones than watching TV. And when people are watching TV, there’s a growing tendency to do so with a device in hand. 41% of all screen time is...
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Using App Price Changes to Boost Discovery and Downloads
Getting found in the iOS app store is a challenge, with more than one million active apps vying for users’ attention. App publishers and developers have a number of obvious marketing tools at their...
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